You have to check out metaweb. It's a new way of structuring how we view refer to particular people, places, or things by keeping track of the words and content associated with the element. So instead of managing videos, feeds, and posts for say your favorite band, you connect to the band's entity and have all the data sent to you. Kind of like an RSS Feed, sort of. Go check it out http://www.metaweb.com/!
Oh, and the recently partnered with Google so we will certainly be seeing more development.
Also be sure to see http://www.freebase.com/.
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